Last updated: 25 September 2026
True to Nature respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or purchase from true2nature.co.za.
By using our website, creating an account, placing an order, subscribing to our communications or otherwise providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy is intended to comply with applicable South African privacy laws, including the Protection of Personal Information Act 4 of 2013 (POPIA).
1. Who We Are
True to Nature is a South African business offering natural skincare, wellness, aromatherapy and related products.
Website: https://www.true2nature.co.za
Email: info@true2nature.co.za
Telephone: 082 082 5786
Physical address: 55 Problem Mkhize Road, Essenwood, Berea, 4001, South Africa
For the purposes of POPIA, True to Nature is responsible for the processing of personal information collected through our website and services.
2. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
- Your name and surname
- Email address
- Telephone or mobile number
- Billing and delivery address
- Account login information
- Order and purchase information
- Information you provide when contacting us
- Information provided when subscribing to our newsletter or marketing communications
- Any other information you voluntarily provide to us
When you make a purchase, payment information may be processed directly by our third-party payment service providers. We do not generally store complete credit or debit card details on our own servers.
We may also automatically collect certain technical information when you use our website, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Referring website
- Approximate location derived from technical information
- Date and time of visits
- Website usage and interaction information
This information may be collected through cookies and similar technologies.
3. How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Process payments
- Arrange delivery of products
- Create and manage your customer account
- Communicate with you about your orders
- Respond to enquiries and customer service requests
- Provide information about our products and services
- Send newsletters and marketing communications where permitted by law
- Improve our website, products and customer experience
- Analyse website usage and performance
- Detect and prevent fraud, abuse and security incidents
- Maintain the security and functionality of our website
- Comply with legal and regulatory obligations
- Establish, exercise or defend legal rights where necessary
We will only process personal information for lawful and appropriate purposes and will seek to limit the information we collect to what is reasonably necessary for those purposes.
4. Marketing Communications
If you subscribe to our newsletter or marketing communications, we may use your email address and other relevant information to send you updates about True to Nature, including new products, promotions, special offers and other information that may be relevant to you.
You may unsubscribe from marketing communications at any time by:
- Clicking the unsubscribe link included in our marketing emails; or
- Contacting us at info@true2nature.co.za.
Unsubscribing from marketing communications will not prevent us from sending important transactional communications, such as order confirmations, delivery updates or messages relating to your account.
5. Cookies
Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors use our website.
Cookies may be used to:
- Remember your preferences
- Keep items in your shopping cart
- Maintain your logged-in session
- Process ecommerce transactions
- Understand website traffic and usage
- Improve website functionality
- Measure marketing and advertising performance
Some cookies may be placed by third-party services that we use to operate or improve our website.
You can adjust your browser settings to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of the website, including ecommerce features.
6. Third-Party Service Providers
We may share personal information with trusted third-party service providers where this is necessary to operate our business and provide our services.
These providers may include:
- Payment processors
- Courier and delivery companies
- Website hosting providers
- Ecommerce and website service providers
- Email and marketing service providers
- Analytics and advertising providers
- IT and security service providers
- Professional advisers where necessary
These third parties will only receive information reasonably necessary for the services they provide to us, and we take reasonable steps to ensure that personal information is handled appropriately.
7. Payments
Payments made through our website may be processed by third-party payment providers.
Payment providers may collect and process information necessary to complete your transaction, including payment and billing information.
We do not generally have access to or store your complete card details.
You should review the privacy policies of the relevant payment provider for further information about how they process your personal information.
8. Delivery and Order Information
When you place an order, we may provide relevant personal information to delivery and courier service providers so that your order can be delivered.
This may include your:
- Name
- Telephone number
- Delivery address
- Order details
We only provide information reasonably necessary to fulfil and deliver your order.
9. Information Security
We take reasonable technical and organisational measures to protect your personal information against:
- Loss
- Misuse
- Unauthorised access
- Unauthorised disclosure
- Alteration
- Destruction
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
You are responsible for keeping your account login details confidential and should notify us if you believe your account has been accessed without your permission.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:
- Provide our products and services
- Maintain business and transaction records
- Resolve disputes
- Prevent fraud
- Comply with legal, tax and accounting requirements
- Enforce our agreements
- Protect our legal rights
When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.
11. Sharing Personal Information
We will not sell your personal information to third parties.
We may disclose personal information where reasonably necessary to:
- Provide our products and services
- Process payments
- Deliver orders
- Operate and maintain our website
- Provide customer support
- Conduct legitimate business operations
- Comply with applicable laws or legal processes
- Protect the rights, property or safety of True to Nature, our customers or others
Where appropriate, we require third parties handling personal information on our behalf to maintain appropriate confidentiality and security measures.
12. International Transfers
Some of our technology, hosting, payment, analytics, marketing or other service providers may process personal information outside South Africa.
Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that such transfers are made in accordance with applicable privacy laws and that appropriate protections are in place.
13. Your Rights Under POPIA
Subject to applicable law, you have rights relating to your personal information, including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete personal information
- Request deletion of personal information where legally permissible
- Object to certain processing of your personal information
- Withdraw consent where processing is based on consent
- Object to direct marketing
- Request information about how your personal information is being processed
- Lodge a complaint regarding the processing of your personal information
To exercise any of these rights, please contact us using the details below.
14. Accuracy of Your Information
We aim to keep the personal information we hold accurate and up to date.
If your personal information changes, or if you believe information we hold about you is inaccurate, please contact us at info@true2nature.co.za so that we can update our records where appropriate.
15. Children’s Information
Our website is intended for general consumers and is not specifically directed at children.
We do not knowingly collect personal information from children where such collection is prohibited by applicable law. If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can investigate and take appropriate action.
16. Links to Other Websites
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices, security or content of those third-party websites. We recommend reviewing the privacy policy of any external website you visit.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal requirements or privacy practices.
The updated version will be published on this page with a revised “Last updated” date.
We encourage you to review this page periodically.
18. Contact Us
If you have questions about this Privacy Policy, want to exercise your privacy rights, or have a concern about how we handle your personal information, please contact us:
True to Nature
55 Problem Mkhize Road
Essenwood, Berea
4001
South Africa
Email: info@true2nature.co.za
Telephone: 082 082 5786
We will endeavour to respond to privacy-related requests within a reasonable period and in accordance with applicable law.
19. Complaints
If you are dissatisfied with how we have handled your personal information and are unable to resolve the matter directly with us, you may lodge a complaint with the Information Regulator of South Africa, which is responsible for overseeing compliance with POPIA.
Information Regulator of South Africa
Website: https://inforegulator.org.za/
Email: enquiries@inforegulator.org.za
Telephone: 010 023 5200
The Information Regulator is the independent authority responsible for monitoring and enforcing compliance with POPIA in South Africa.